Dive Brief:

• YouTube is hoping to draw Super Bowl-sized traffic by running its first-ever halftime show. 
• The online event will rival NBC's halftime performance of Katy Perry and Lenny Kravitz. 
• The event — which will include musical performances, stunts, and fake ads from YouTubers — will be hosted by Freddie Wong of Video Game High School, Harley Morenstein from EpicMealTime, and comedic duo Rhett and Link. 

Dive Insight:

Online stars are pulling some power these days — even President Obama is looking to YouTubers for help. If there is any stunt that will prove that YouTube stars are real celebrities, it will be the results of a Super Bowl halftime show. As Google’s managing director of brand solutions Suzie Reider told Bloomberg, “It will be fun afterwards to see what was Freddie Wong’s draw compared to Katy Perry and Lenny Kravitz.”