Dive Summary:
- On Oct. 6, just under 200 ABC affiliates will begin airing "Recipe Rehab," a show born on YouTube.
- The stations will show 26 episodes of the show as a part of their FCC-mandated Saturday-morning block of educational/informational programming.
- The show could provide a model for future Web-to-TV deals.
From the article:
By pouring $100 million into original content across 100 new channels, YouTube was bound to find several quality shows. Maybe even a few that are ready for primetime—or in this case, Saturday morning.
In what could be a sign of things to come, close to 200 ABC affiliates starting Oct. 6 will begin airing Recipe Rehab, a show born on YouTube. ...