Dive summary:
- Production company Collective Digital Studios believes they are building a franchise with the second season of popular web series Video Game High School (VGHS).
- The first season generated 55 million views and the show has grabbed the attention of major sponsors like Taco Bell and Dodge Dart.
- To promote the season, the show is producing an elaborate promotional effort that mixes traditional channels and digital tactics in anticipation of the premiere on July 25; efforts include cinema ads, a red carpet event, a Q & A on Reddit and more.
From the article:
"For example, VGHS2 is running cinema ads, as well as hosting a red carpet party this week at the YouTube studios in L.A., where the show was shot. Collective Digital Studio is running ads across the Millennial Multichannel Network and YouTube and has commissioned a mobile game. Wong, Arnold and the others involved in the show will sit for an Ask Me Anything on Reddit. The distributor has also tapped LootCrate, a mail order company that will send out VGHS2 gear to a targeted list of geek/gaming influencers."
