Dive Brief:

• Robert Kyncl, YouTube’s head of content, revealed at the Code/Media conference this week that competition from Facebook and Twitter is actually good for the site. 
• According to Kyncl, YouTube has experienced 50% annual growth in video views for the past three years. He also noted that yearly mobile revenue has grown by 100%.
• “I think you are seeing tremendous validation of the market,” said Kyncl in response that other platforms are adding and putting a focus on video. 

Dive Insight: 

Both Facebook and Twitter have been ramping up video efforts like crazy over the past year, likely a response to YouTube's successes. Facebook in particular is bursting analyst predictions—something it attributes to video and mobile. Some thought that when Facebook, Snapchat, and other sites gained traction with video, that it would take away market share from YouTube—something Kyncl says just isn't the case. According to him, 15 million partners are currently making money off the site. His statements help prove that there can be room for multiple players in creating video content, and that success from any platform helps to push the video industry forward.