Dive Brief:
- eMarketer estimates that YouTube will earn $5.6 billion in gross revenue this year, up 51% from last year.
- Google doesn't release YouTube earnings information, but from eMarketer's calculations the net earnings for YouTube will be over $1 billion, adding up to 6.3% of Google's ad earnings for the year.
- Growth in mobile seems to be largely responsible for the jump in revenue: An earlier report from Google Chief Business Officer Nikesh Arora said the tech giant's mobile ad sales had jumped 300% between January and June of this year.
Dive Insight:
Although these are only calculations from eMarketer and not released stats from Google, it's safe to say that video is making some serious bank for Google. The outlook is rosy for YouTube as long as users continue to watch videos on their mobile devices. Video ads are likely to continue to be a popular avenue for marketers as long as the high viewership numbers continue.
