Dive Brief:

• YouTube announced Thursday a new addition to its analytics dashboard — real-time reporting. 
• The upgrade will now show video publishers minute-by-minute stats on how many people are watching their YouTube videos. 
• The page auto-refreshes while viewing and offers reports on hour-by-hour for the last 48 hours and minute-by-minute for the past hour. 

Dive Insight: 

With all of the information delivered instantly online, it can be frustrating for publishers and marketers to have to wait for any kind of data. Video publishers everywhere are likely relieved that YouTube is offering some valuable real-time reporting, especially on newly posted videos. With more reporting comes better strategy for campaigns and the industry as a whole.