Dive summary:
- In the past 18 months, YouTube has seen mobile use grow from 6% to 25%.
- Increased mobile use in 2012 comes after YouTube mobile use tripled in 2011.
- YouTube increased mobile traction inspiring expansion to original channels in Europe.
From the article:
“We’re experiencing a massive consumer shift,” (YouTube executive Robert) Kyncl said at a conference this week. ...
