Dive summary:
- YouTube has launched a paid subscription service as another way to offer revenue options to brand clients.
- Several brands have already signed on to test out the paid subscriptions including several kids channels like Sesame Street, DHX Junior and Jim Henson Family TV; as well as niche sports like UFC and SportsSkool Plus.
- Subscription fees will start at 99 cents per month with many of the brands offer a free two week trial to consumers.
From the article:
"According to YouTube, there are a million channels generating revenue on YouTube, 'and one of the most frequent requests we hear from these creators behind them is for more flexibility in monetizing and distributing content,' the company wrote in a blog post."
