Dive summary:
- In an event Wednesday, YouTube announced it has hit the 1 billion mark for unique monthly visitors; this puts in the league with Facebook and positions the video sharing site as the second largest social network.
- To put the numbers into context, 1 billion users means that about half of all internet users visit the YouTube site each month.
- YouTube also reported that Generation C (18 to 34 year olds) is spending 74 percent more time watching YouTube videos on smartphones.
From the article:
"The stat should serve as an powerful marketing benchmark for YouTube as next month's Digital Content NewFronts approach (Adweek is the official media partner). The NewFronts are meant to serve as online video’s answer to TV’s annual upfront presentations, during which networks parade their new shows in front of advertisers. The LA presentation was preview of what YouTube will present during its Brandcast event on May 1 in New York during the unofficial NewFront week."
