Dive summary:
- Juicy Couture and Asos are among the companies starting to use shoppable videos on YouTube to connect with audiences.
- With shoppable videos, users can click on the video or an item in a video and be directed to more information on the product or item.
- YouTube is currently makes shoppable videos available for free.
From the article:
According to YouTube, four in 10 shoppers visited a store in person or online as a direct result of watching a video. In addition, 34% of apparel shoppers said they were more likely to make a purchase after viewing an online video.
