Dive Brief: 

• According to a recent social media study from Adobe, YouTube is among the most negative of social networks, but that may change now that a Google+ account is required to make comments on the site. 
• Previously, some brands were hesitant to post videos on YouTube for fear the negative comments would overshadow their messaging.
• Since the change, there have been 40% less comments made, according to data from YouTube partner vidIQ. With less negative comments, YouTube is becoming a friendlier and safer place for brands. 

Dive Insight: 

Negative comments on YouTube made the experience unpleasant for everyone—brands and users included. With the policy changes, more brands will hopefully feel comfortable displaying their content, which will open up doors for video production and ad agencies. YouTube may need the help to draw in content producers as more sites attempt to operate independently.