Dive summary:
- Wigs, one of the most high profile YouTube channels, has signed a deal with Hulu to begin streaming longer form version of its flagship show Blue, starring Julia Stiles.
- The move exemplifies the changing trend that YouTube is not a place for established talent from other media to congregate, but a launching pad for talent to take-off.
- The move make financial sense as YouTube takes a chunk out of the affiliates' earnings; the industry reports the video portal takes about half.
From the article:
"The lack of emphasis on established performers and premium content is a definite change at the channel—the company's original initiative was all about inviting Hollywood to the party. Hulu, meanwhile, has continued its efforts to lure name-brand talent of multiple varieties, attracting folks like Seth Meyers and reviving flagging soap operas."
