Dive Brief: 

• Google recently released a report on video viewability that claims 91% of YouTube video ads are viewable—a number high above industry averages. 
• The report also showed that across all sites, video ads are more viewable on mobile, with 83% viewable, compared with 53% on desktop. 
• Another surprising finding from the data: Ads that were only listened to, and not watched, still saw a 33.1% uptick in brand recall over those where users neither saw nor heard the video ad. 

Dive Insight: 

While 91% viewability is an impressive stat for YouTube to boast, the most interest finding to come from the study may be the brand uptick after just listening to a video ad. The finding could mean viewability isn't the only important aspect of an ad's reach.

Google offers professionals a website to demonstrate the viewability of a video ad and the quality of a display ad. .