Dive Brief:

• YouTube revealed a new tool at the Hispanic Marketing Forum in New York Wednesday that will target Hispanic audiences on the platform. 
• The product, YouTube Hispanic, targets audiences by combining YouTube's own proprietary data with Nielsen Online Campaign Ratings and comScore's Validated Campaign Essentials. 
• In addition to creating a new targeting tool, YouTube has commissioned research on Hispanic audiences to deliver insight to advertisers—like the fact that 52% of Hispanics online use English the majority of the time. 

Dive Insight: 

The growing Hispanic market will certainly be appealing to many advertisers on the YouTube platform. Advertisers haven't had much success capitalizing on the audience growth because the tools weren't available. This audience segmentation is part of YouTube's overall plan to ramp up offerings, like the kid-friendly app introduced last month.