Dive summary:
- A recent list of updates to Google AdWords could leave advertisers confused if they don't keep up to date; listed here are four AdWords updates you may have missed. [see full list at Search Engine Watch]
- AdWords has launched a brand new keyword tool combined with a traffic estimator named Keyword Planner; the tool helps users do keyword research or expand targeting keywords by helping them find new keywords related to a keyword or keyword list.
- Google has also added the ability to advertise on Google Maps giving advertisers the option to target their advertising to specific locations.
From the article:
"Google AdWords included flexible bidding options for advertisers when they upgrade to enhanced campaigns. This allows advertisers to manage different parts of campaigns or even cross campaigns with specific bid strategies, which is very useful for those wanting to promote certain keywords while leaving other keywords to the current bidding setup."
