Dive Brief:
- Business review website Yelp is introducing a new mobile app for business owners.
- Until now, business owners could not navigate their Yelp account information in a mobile-optimized way.
- With the app — dubbed "Yelp for Business Owners" — business owners have a better way to track account activity and interact with Yelp users.
Dive Insight:
With so much mobile activity, it only makes sense for Yelp to expand in this direction. Businesses can keep a closer eye on activity and adjust marketing plans accordingly. That direct line of communication to Yelp users is also solid gold — especially for business owners that spend a lot of time away from their desks.
