Dive Brief:
- Yahoo has acquired technical recruiting startup Distill.
- According to a online memo from Distill, Yahoo's interest is more in the background of founders Deng-Kai Chen and Ken MacInnis. Both were former members of mobile ad platform Tapjoy's team.
- The memo says the Distill team will be "drawing upon our expertise from the Tapjoy days to help build out Yahoo’s mobile advertising solutions.”
Dive Insight:
It did seem a bit odd on the surface that Yahoo would acquire a seven-person technical recruiting startup, but given the founders' history as part of the startup team at Tapjoy, the move makes sense. Yahoo has been ramping up its mobile efforts with partnerships like the recent deal with Mocean Mobile and the inclusion of mobile in the new Yahoo Mobile Ad Manager.