Dive Brief:
- Michael Barrett, former Chief Revenue Officer for Yahoo, is the new CEO of Millennial Media.
- Barrett will replace founder Paul Palmieri, who is also resigning from the firm's board of directors.
- Barrett will have his hands full at the large mobile ad company because of competition from mobile giants like Facebook and Twitter.
Dive Insight:
As Barrett tells AdAge, the mobile ad space is "way too exciting" and that's why he has taken on a new position at Millennial Media. Not only is the mobile ad space highly competitive and innovating as lightning speed, but Barrett is taking over from the company's founder. Those are big shoes to fill and Barrett will have a lot of challenges along the way, but it seems like he enjoys his career that way.
