Dive Brief:
- Yahoo CEO Marissa Mayer revealed the company's plans to place itself in the middle of the online ad ecosystem at CES this week.
- In her keynote, Mayer revealed a new, unified brand, Yahoo Advertising, and a new ad buying platform, Yahoo Ad Manager.
- With Yahoo Ad Manager, buyers will be able to buy across various Yahoo channels including Web, video, mobile and Tumblr.
Dive Insight:
The steps Mayer announced are pushing Yahoo in the right direction for becoming an ad powerhouse similar to Google. The simplification of the ad buying process will be the step that really helps Yahoo stand out with their Yahoo Ad Manager product.
