Dive summary:
- Liberal grassroots organizations, including Progressive United and CREDO, are on a mission to remove power from FWD.us, a political advocacy group founded by Mark Zuckerberg; its latest tactics are aimed at Yahoo CEO Marissa Mayer.
- The PAC has been under fire lately because of seven figure ad support of conservative agendas like the Keystone Pipeline and Arctic National Wildlife Refuge; none of the ads mention immigration reform, an early staple of the PAC's agenda.
- Tesla Motors co-founder Elon Musk and David Sacks, the CEO and founder of Yammer have already dropped out of FWD.us; liberal groups are now reaching out to members with Yahoo accounts encouraging them to put the pressure on Mayer to drop out too.
From the article:
"To persuade Mayer to dump the PAC, CREDO and Progressive United have ramped up their campaign targeting FWD.us supporters. They emailed 120,000 of their members who hold Yahoo email accounts, to encourage them to call Mayer to resign as co-founder of Zuckerberg's group. The group also launched a blog on Tumblr (purchased this week by Yahoo), 'Drop It, Marissa.' A Facebook page is also targeting Mayer.
