Dive Brief:
- Six months after his appointment, Yahoo's head of sales Kevin Gentzel is leaving the position.
- Gentzel led efforts at Yahoo to move into native ads.
- His departure coincides with Yahoo's 7% decline in advertising in Q1.
Dive Insight:
Gentzel—formerly of Forbes and the Washington Post—may have stepped into a no-win situation. Yahoo has been struggling to pull improve its ad business. The company has been confident in its native ads—boasting that they received three times the CTR of its non-native ads—but overall ad sales continue to be a disappointment.
