Dive summary:
- Yahoo/Bing saw its click share rise to 21.3% compared to 78.7% for Google in Q3 2012.
- Google and Yahoo/Bing both saw an increase in the raw number of clicks.
- The Yahoo/Bing Network also experienced a rise in ad spend.
From the article:
“Over the last quarter we’ve seen higher quality traffic on Yahoo/Bing, driving advertisers to invest more in the growing search engine,” said Keith Wilson, vice president of AgencyProducts at The Search Agency.
