Dive summary:
- Yahoo has made a major deal with Broadway Video Entertainment to receive nearly 40 years of archival Saturday Night Live material; the deal is exclusive for one year.
- The move will help Yahoo establish their credibility in the premium web video space, but it also a blow to Hulu, who hosts a large array of SNL clips currently; Hulu will share the rights to current season SNL clips with Yahoo.
- In addition to the clips, the deal will allow Yahoo access to SNL musical performances, behind-the-scene footage, and dress rehearsal sketches.
From the article:
"The deal also helps CEO Marissa Mayer calm the concerns of the "Mayer doesn't care about media" crowd, at least for a while. SNL’s rich history of zeitgeist-influencing clips provides the company with some advertiser-friendly, buzzy content to anchor its ongoing push into appointment Web series and hipster comedy. Yahoo has a particular expertise at seeding its video content on its home page and throughout its many content channels, and SNL clips will surely prove vital in that endeavor."
