Dive Brief: 

• Yahoo has announced the launch of Yahoo Gemini — a single marketplace for mobile search and native advertising. 
• Gemini is available through the existing Yahoo Ad Manager that CEO Marissa Mayer announced at CES earlier this year.  
• The move is meant to embrace mobile, the fastest growing ad segment, and to keep up with competitors like Facebook and Twitter. 

Dive Insight: 

The merging of two hot ad segments, mobile and native, into one self-service platform will be an interesting experiment to watch. It certainly makes sense for Yahoo to be deeply involved in both areas, and combining the two could put them a step ahead.