Dive Brief:
- Yahoo will not be introducing any new original TV series at this year's April 27 NewFront presentation—a decision that could be disappointing to advertisers.
- Last year, Yahoo made headlines with its reveal of two new original series—"Other Space" and "Sin City Saints."
- According to ad buyers briefed on the topic, Yahoo's focus will instead be on live events and digital magazines in the coming year.
Dive Insight:
New original series are always a way to grab attention and bring in ad dollars, but the series are expensive and risky to produce. Because "Sin City Saints" just debuted in March and "Other Space" is set to launch on April 14, Yahoo hasn't had the chance to see how well they will perform.
