Dive summary:
- Yahoo confirmed that it has signed a deal with Google to run Google ads on Yahoo properties and co-branded sites.
- While Google brings a much higher traffic than other ads, the new deal is non-exclusive and Yahoo will continue to run competitors' ads on their sites.
- According to the deal, Yahoo will provide Google with some of its unsold inventory in return for Google placing small business ads on Yahoo sites.
From the article:
"Neil Krishnan, SEM analyst with Dana Communications, a Princeton, NJ based advertising agency, was also upbeat about the news.
'This is great for our clients. In our view anything that expands the reach of the Adsense network is great from a buyer's perspective. Yahoo represents a huge network of sites. It's also good for publishers in Yahoo's network. Google's deep stable of advertisers should ensure that Yahoo sites serve ads that are contextually relevant, which will increase visitor engagement, clicks and revenue.'"
