Dive summary:
- Yahoo is rolling out its Stream Ads native advertising unit to newly redesigned sites.
- Stream Ads will now be on Yahoo Sports, Yahoo Movies, Yahoo Music, Yahoo TV, Yahoo omg! and Yahoo Games; the native ad unit will also be added to Yahoo's desktop email service and the Android email app.
- Stream Ads was introduced to Yahoo's homepages in April as part of the Digital Content NewFronts.
From the article:
"In its blog post, Yahoo hinted that even more immersive ad opportunities are coming: 'At Yahoo, we believe that advertising can and should be as entertaining as the surrounding media content itself. Stay tuned for more in the coming months as we continue to focus on advertising formats that complement our products and content, all while enhancing the user experience."'
