Dive Summary:
- Yahoo may be looking into a new logo to go with its new CEO, as TechCrunch reports a reader was asked in a survey to evaluate a new, logo.
- The new version of the logo kept the company's exclamation point but left the old logo's serif behind and may be experimenting with a different color.
- A Yahoo representative replied to a TechCrunch inquiry saying that it is "continually developing and testing new concepts in an effort to offer the most delightful experiences for users and advertisers, but we don’t have anything new to announce at this time.”
From the article:
"... Note the drop of the serif, note that it’s not purple, and note there is still a ! – although there may be other options where Yahoo drops it. Last week Business Insider ran what it says is a leaked copy of the new Yahoo homepage, where the purple also appears to have faded somewhat. Update: A reader has sent us screen shots of that new layout now appearing (see below). The blue in these logos looks a lot closer to the blue in that design, too. ..."
