Dive summary:
- Yahoo has reportedly put in a bid, in the $600 to $800 million range, for video streaming service Hulu.
- The move to acquire the third largest video streaming service, behind YouTube and Netflix, will help Yahoo keep up with competitors as currently they have no video advertising options.
- Yahoo is not alone in the bidding war, Guggenheim Digital, DirecTV, and Time Warner Cable have all made offers.
From the article:
"However given that Hulu has attracted a gaggle of big name bidders in its auction, it is likely that the price will increase as the bidders try to get hold of the only major video streaming website on the market. With Google unlikely to let go of Youtube any time soon and Netflix doing very well for itself, Hulu is perhaps the only chance to get a significant piece of the lucrative video streaming market."
