Dive Brief:
- eMarketer has made the prediction that Yahoo will become the third largest mobile advertiser in the U.S. in 2015.
- If the prediction is fulfilled, it would put Yahoo ahead of Twitter, the current number three.
- Mobile ads have been propelled in part by Yahoo's acquisition of mobile app analytics firm Flurry in July.
Dive Insight:
CEO Marisa Mayer has received a lot of criticism since she has taken the post—for things like the acquisition of Tumblr and Flickr. The overall plan didn't seem clear to outsiders, but it looks like Mayer's plan seems to be panning out. Yahoo looks like it could be the company to watch in 2015.
