Dive Brief:
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During an earnings call Tuesday, Yahoo CEO Marissa Mayer said the company has no plans to replace COO Henrique de Castro, who was let go earlier this month just one year after being hired.
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Fourth-quarter ad sales were down 5% from last year, but Mayer remains optimistic, saying the Yahoo turnaround will take years.
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With no plans to replace de Castro, Mayer will be taking on a bigger role in the ad side of the business, and Ned Brody, Yahoo's head of the Americas, now reports directly to Mayer.
Dive Insight:
What Yahoo and Mayer are demonstrating is that replacing an employee isn't always the right decision, even if it may seem like the obvious one. Mayer is correct in her patience and understanding that turning the company around will take years to do. With more direct oversight, perhaps Yahoo's ad business will recover and thrive.
