Dive summary:
- Just a few weeks after her one-year anniversary as Yahoo CEO, Marissa Mayer received some good news from comScore: In July of this year, Yahoo received the most web traffic of any U.S. website.
- Yahoo boasted 197 million views in July, beating out Google's 192 million and Microsoft's 180 million.
- This time last year, Yahoo was trailing in third place behind Google and Microsoft, just barely beating out fourth-place Facebook.
From the article:
"The sites aren't perfect apples-to-apples comparisons since they entail different kinds of Web properties, but comScore's numbers can only bolster Yahoo's brand among marketers who have been wondering if the platform was diminishing in scale."
