Dive Brief:
- Following Facebook and Twitter, Yahoo has rolled out its own app install ads.
- As of Tuesday, U.S. advertisers with managed accounts can now run app install ads with Yahoo Gemini—Yahoo's mobile and native ad marketplace.
- App developers are now able to run app install ads across Yahoo's network, Tumblr, Yahoo apps, and a few other sites that Yahoo recommends.
Dive Insight:
App install ads are serious business as the competition becomes fiercer in the app store. Yahoo stands to benefit from the revenue app install ads will bring in. It will certainly contribute to eMarketer's recent prediction that Yahoo's on track to pass Twitter in mobile ad sales.
