Dive Brief:
- NBC's cancelled show "Community" will find new life on Yahoo's video streaming service.
- Yahoo picked up the show for a sixth season in hopes that its devoted -- but small for TV -- fan base will follow it online.
- Only one of its six original shows premiered at NewsFronts last year was able to secure a sponsor, so Yahoo is looking to bulk up its offerings with shows that have a built-in following and can potentially draw ad dollars.
Dive Insight:
A few other shows -- most notably Arrested Development on Netflix -- have found success outside of TV. Community was a beloved show that just couldn't pull in broadcast TV-size ratings, but it could have potential for online. Yahoo is hoping that it can sell ads to other original program by luring in advertisers with Community. It might be correct.
