Dive summary:
- Despite that net revenue grew by 36% in the first quarter, Yahoo reported that display ads fell 11% and search revenue, excluding sales passed to partner sites, was down by 10%.
- Advertisers are continue to shun Yahoo's banner ads in favor of lower priced, targeted options on Google and Facebook.
- The increase in net revenue can be attributed to the rise in stock shares from 23 cents to 35 cents in the past year.
From the article:
"Yahoo is revamping its web properties and creating new mobile services to court users who rely on smartphones and tablets to go online. Ms. Mayer has said she's working to help consumers on the go perform daily tasks like checking stock quotes or sports scores."
