Dive Brief: 

• Yahoo is building its own version of a native ad network with a "content recommendation box" that will appear on news sites outside the Yahoo network. 
• The content recommendation boxes will appear article pages to promote other stories and will also include Stream Ads — Yahoo's version of native ads. 
• Publishers  like Vox Media and CBS will receive a portion of the profits Yahoo makes from clicks on its Stream Ads. 

Dive Insight: 

Yahoo is mimicking marketing platform companies like Taboola and Outbrain, but only delivering Yahoo ads within the "box." It's not a revolutionary, but it probably will help Yahoo drive some much needed ad revenue.