Dive summary: 

• Yahoo makes yet another acquisition with the social browsing startup Rockmelt; speculation is that Yahoo paid between $60 and $70 million. 
• Rockmelt will close its doors on Aug. 31, 2013, shutting down its apps and website, and Yahoo will integrate Rockmelt's technology into their existing media platform. 
• Rockmelt's content-consuming website and mobile apps are set up a in a similar fashion to Flipboard; users could use Rockmelt's exclusive "emoticodes" when sharing on commenting on content like LOL, WANT, WTF, AWW and HMM.

From the article: 

"Yahoo said in a statement on its blog:

'The parallels between Yahoo! and Rockmelt are obvious: we share a common goal to help people discover the best personalized content from around the web. We can’t wait to integrate the Rockmelt technology into our platform as we work to deliver the best experiences to our users in new and exciting ways.'”