Dive summary:
- Yahoo, under direction of CEO Marissa Mayer, has been attempting to end 10-year partnership search deal with Microsoft in order to switch to Google.
- The deal, signed in 2009, was an attempt to team up the two power houses, Microsoft and Yahoo, to rival search giant Google; according to a report from Bloomberg, Mayer has been trying to get out of the deal for the past year with no success.
- According to the report, Mayer has met with former employer Google and already made agreements for an alternative search partnership if Yahoo can get out of its current agreement with Microsoft's Bing.
From the article:
"Mayer's predecessor Carol Bartz was responsible for forming the deal, which has not met expectations. For instance Yahoo has blamed prior drops in profits and economic woes on technical issues arising from the Microsoft search partnership."
