Dive summary:
- At a recent event in NYC, Yahoo CEO Marissa Mayer discussed the company's plans for Tumblr after the recent acquisition, unveiled the new Flickr, and explained the move to offices at the former New York Times offices.
- The new Flickr is a visually striking, photo centric site that boasts improvements such as a terabyte of storage, basically negating the need for users to store photos anywhere else.
- Mayer explained that Yahoo's search technology will help users find relevant content on Tumblr while Tumblr will help Yahoo reach a younger more visual crowd; other than that Mayer said Yahoo plans to stay separate from the micro-blogging site.
From the article:
"But Mayer did shed some light on her overall advertising philosophy, one that would seem to be in synch with Karp, Tumblr and it's massive 300 million unique user audience. 'Ads work best when they’re really seamless with the experience They match the content that’s being presented.They’re clearly marked as ads but they’re every bit as good as the content that’s being presented along side of them and they follow the same form and function.'"
