Dive Summary:

• An analyst on Monday asked Yahoo CEO Marissa Mayer whether she saw search or display as a bigger opportunity for growth.
• The question came during Mayer's first quarterly earnings call at Yahoo, and she initially chose search, though she said that programmatic ad buying may inflate display's potential.
• Yahoo ultimately posted an adjusted Q3 profit of 35 cents per share on $1.09 billion in revenue.

From the article:

"... Mayer initially indicated that search was where the money was. But as she spoke, appearing to work out her thinking in mid-answer, she seemed to step back a bit and suggest that over time, display could be the real driver as programmatic buying becomes the dominant way online ads are bought, sold and placed. Ultimately, the impact of her statement was to suggest that the company still has a lot to work out when it comes to defining its vision. ..."