Dive Brief:
- At a NewFront presentation this week, Yahoo announced that it is bringing 18 new series to its video content across live, digital magazines, and original video programming.
- The 18 additions will bring the total series count up to 55 across Yahoo's inventory.
- Included in the new shows are a live competition-style series hosted by Simon Cowell called "Ultimate DJ" and a scripted original long-form series titled "The Pursuit."
Dive Insight:
According to a press release shared with Marketing Dive, offering more premium video content is meant to satisfy the needs of advertisers who have been requesting video options.
Video is the hot medium at the moment. Facebook is seeing 4 billion video views a day, and Periscope and Meerkat are having a public battle for the live broadcast space. The new premium content will help Yahoo compete against rivals like Google and Facebook.
