Dive summary: 

• Yahoo announced on its corporate blog the acquisition of Jybe, a startup founded by former Yahoo employees that serves users by offering recommendations on things to do, stuff to eat, books to read, and movies to watch. 
• According to Jybe co-founder Arnab Bhattacharjee, the move by Yahoo was fueled by the company's desire to get into personalized recommendations in a big way. 
• The standalone Jybe iPhone app will be closed down as part of the acquisition; the technology will continue to live within Yahoo as one of the core pieces it uses to offer personalized recommendations. 

From the article: 

“'Basically we’ve learned a lot about how to use search scale techniques, both on the data science side but also large-scale engineering, and apply it to signals to really do personalization well,' he [Arnab Bhattacharjee] said. 'We really want to take those technologies and apply that across most of the Yahoo! properties.'”