Dive Brief:
- Xaxis and 24/7 Media have announced their official union under the WPP group.
- According to the announcement, this merger has created a super-sized programmatic advertising platform.
- Now that the merger is complete, Xasis' full-service digital shop can now cater to both advertisers and publishers.
Dive Insight:
Being able to offer both buying and selling within a single platform sets Xaxis up for better service to clients. The combination of both services under one roof, the agency hopes, will help to create a more efficient marketplace for both advertisers and publishers.
