Dive Brief:

• WPP's Grey has been named as Papa John's new creative agency. 
• The new agency deal comes just one month after the pizza chain appointed Arby's and Pizza Hut veteran Bob Kraut as new CMO. 
• Grey beat out Doner, Havas' Arnold, and Omincom's BBDO to win the account. 

Dive Insight: 

Grey had some tough competition from other agencies for this account. BBDO had worked with Pizza Hut and Doner had worked with Domino's and Arby's. Going up against that kind of experience and winning could mean a couple of things: that Grey's proposal was quite impressive and that maybe Papa John's is looking for some fresh perspective.