Dive Brief:
- WPP's David has been named the lead global agency for Burger King.
- For the past three years, Burger King has had no agency in charge of its global brand.
- David will be responsible for giving the global Burger King brand a more cohesive image.
Dive Insight:
Brands are increasingly looking for a more cohesive global image worldwide — something that is especially important as the world continues to become more digitally connected. Employing a single lead global agency helps to bring consistency in global marketing efforts. An account like Burger King is a major score for any agency.
