Dive Brief:
- Infographics highlighting World Cup data are experiencing a mini-explosion among social analytics firms.
- Big names in the space like Adobe, Crimson Hexagon, and Tracx have all released visuals with varying data on the World Cup in an effort to build brand awareness and score media coverage.
- Publishers are often skeptical about infographics, so the level of quality has also had to rise among firms producing the visual content.
Dive Insight:
The enormity of the World Cup can likely be blamed for this infographic spike. A number of brands are vying to get a piece of the attention, and the fact that publishers have become wary of the practice should — in the long term — be a good thing for marketers. It will force them to raise the bar a bit on visual content, and probably content as a whole.
