Dive Brief:
- The ad tech world is still largely dominated by males—as Google, Facebook, Apple all report a four to one male over female ratio—but many companies are making strides to counter the inequality, AdWeek reported in a feature Wednesday.
- For example, AOL's Platforms division is 41% women, and includes women in important leadership roles, such as CMO Allie Kline.
- Social site Pinterest has strong female leadership as well, including Joanne Bradford, head of ad partnerships for the company.
Dive Insight:
The gender gap is still substantial—only 2.9% of ad tech CEOs are female—and many large tech firms remain male dominated, but the industry is slowly bringing more women into higher positions. Younger generations will likely increase the number of women interested in the field, Adweek predicted.
