Dive Brief:

• Intel is cleaning house with staff cuts as it prepares for new CMO Steve Fund's arrival. 
• Close to 40 marketing staff have taken voluntary incentive packages in the past few weeks. 
• Marketing vice presidents Kevin Sellers and Nancy Bhagat —​ who would have worked directly under Fund —​ have left the company, as well. 

Dive Insight: 

Sometimes slimming down is exactly what is needed to revitalize a marketing department. The Intel brand has been struggling as a whole to combat the declining PC market. Hopefully, the new CMO and leaner marketing department can bring the reboot that the company needs.