Dive Brief: 

• Wired's native ad for Netflix, "TV Got Better," is drawing comparisons to The New York Times' "Snow Fall," a long-form, multimedia editorial feature about a deadly avalanche. 
• The extensive ad — clearly marked as "Sponsored Content" — includes text, charts, and video. 
• Wired declined to reveal the ad's cost, but the VP-Publisher Howard Mittman said it was a "significant investment" and outside of Netflix's broader print buy. 

Dive Insight: 

"TV Got Better" is the latest high-water mark in native advertising. A large-scale multimedia ad isn't something that every brand can tackle, but it can certainly provide inspiration for finding new ways to offer value to advertisers.