Dive summary:
- Wired Insider, the marketing arm of Wired magazine, embarked on an experiment to create a standalone tablet issue in just two days; sponsored by CISCO, Wired locked themselves in a room for 48 hours to create "The Connective" a crowdsourced tablet magazine.
- Wired gathered content from readers via email and Twitter to develop a fully interactive tablet magazine with the first issue themed "Mass Transmit."
- The Connective includes more than dozen submissions from readers topics ranging from Internet-connected basketballs to a woman who befriended strangers on Words with Friends; the issue also includes four "Dynamic Edit Pieces," features written by the Wired Insider team that integrate real-time, interactive data from Cisco.
From the article:
"The Connective also includes five interactive Cisco ads, created by Goodby Silverstein & Partners. Each ad tells a chapter in the story of a man's morning to commute to the airport, showing how each item in his daily routine (his pillow, his alarm clock, his car) could be connected to 'the Internet of everything' using Cisco technologies."
